VIP Lounge

Jeff Astle was born 13th May 1942. He was an English footballer nicknamed "the King" by Albion fans; he played 361 games for West Bromwich Albion and is still regarded as one of the club's most iconic players scoring 174 goals, including the winning goal in the FA Cup final versus Everton in 1968. He died tragically on 19th January 2002, aged just 59, and a verdict of death by industrial injury was recorded.


In 2014, the Justice for Jeff campaign was launched, calling for an independent inquiry into a possible link between degenerative brain diseases and heading footballs. Subsequently he was confirmed as the first ever British footballer to die as a result of heading a football. In the same year it was claimed by a neurosurgeon that Astle had died as a result of chronic traumatic encephalopathy (CTE), a disease previously associated with boxers.


Since early 2013 West Brom fans make a point at every home game to applaud on the ninth minute of the game, for the entire minute, in tribute to Jeff Astle and in support of the Justice for Jeff campaign. This is because he wore the No. 9 shirt for the club. During the minute the screens at the Hawthorns would have an image of Jeff Astle with the caption 'If in doubt, sit them out.'


When opening the new VIP Room in late 2014, it was a fitting tribute to name the20 sq/m lounge, which includes a fully stocked bottle bar, HD TV, a Sound System linking guests to the main DJ/music and enough room for approximately 20 guests, after the “Albion” legend and one of the West Brom supporters all time heroes.


The “Jeff Astle VIP Room is available for hire. Bespoke food and drink packages are available on request.


Give your party the VIP treatment and speak to a member of the team for more details.

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